IT'S HARD
TO BE A CAR
Cars have tough times in Mexico, it's better to have them insured.
Some things in life are easy but being a car is not one of them. Let's face it, while their wheels continue to ride through the streets and potholes of Mexico City, its hard knock life will not change. Insuring them is as necessary as putting on your seat belt.
The one where we asked for a Saint Benedict's Medal protection.
The one where we asked for wild animals protection.
The one where we asked for a mattress protection.
The one where we asked for a magicians to open the car.
The one where we asked for a trajinera to so it doesn't flood in rainy season.
The one where we asked for bubble wrap protection.
LOL fact: account executives, creative directors, and other players of the team were the ones that made the phone calls that later would be aired as radio spots. We had no scripts, just a topic to go with the flow. (You'll see that trying to not laugh while doing the calls ended to be the real brief)
PRINTS
(the ones that we used on the keynote presentation before they suffered the struggles of production budget)
© TERANTBWA\
ECD: Pablo Guerrero Creative Direction: Beatriz Valencia, Diego Verduzco Copywriting: Beatriz Valencia, Alejandra Juárez Art Direction: Javier Bautista, Eunice Suárez Accounting: Mónica Carpizo
Role: Creative and copywriter.