COLGATE
SMILE ON
Embrace optimism in tough times
2019 will go down in history as the year a pandemic made us face difficult times.While coronavirus increased, the smiles decreased. However, we found that there was a question that boosted smiles among us.If you watch the video, it will surely make you smile just like we did with 141 million people across LATAM. The best of all? Real smiles, real people, and zero stock.
Two weeks after, we noticed optimism was increasing in all of us. Especially when we thought about meeting with our loved ones again. In order to this, we asked people how they were feeling about the near future and the result was quite inspiring.
What's the first thing you will do when the quarantine is over?
© VMLY&R / RED FUSE MEXICO
Creative VP: Alejandro Villanueva Creative Direction: Francisco Coutiño, Alejandra Juárez Copywriting: Leticia Arreola, Gerardo Gutierrez, Alfredo Basilio Art Direction: Miriam Arguello, Miguel Hernández, Daniel Todd.