THE HOUSE OF FLOWERS S2 đ
HIGHLIGHTS FROM THE creative campaign / SEASON 2
PAULINA DE LA MORA ASMRÂ
â¤ď¸ 101K likes đ 26K shares đŹ 13K comments
Role: Original idea
The tone of voice of Paulina de la Mora was one of the most iconic things about the first Season of the series. People loved it, others hate it, but everyone talked about it. For S2, we decided to take her to her maximum expression through an ASMR.Â
A SOCK, THE VOICE OF THE PRIDE
â¤ď¸ 5K likes đ 1.5K shares đŹ 233 comments
Role: Original idea and copywriterÂ
Chuy, a therapist sock, became an important character of the series. People listened to him and many of them identified with him when he declared gay in Season 1. So for the month of gay pride, we chose him to invited people to come out of the closet (or in his case out of the drawer).
GREETINGS FROM "EL CACAS"Â
â¤ď¸ 2.6K likes đ 239 shares đŹ 961 commentsÂ
Role: Original idea
One of the memorable quotes of Paulina de la Mora in Season 1 was when she sends greetings to "El Cacas đŠ" (a friend her father made while he was in jail). The quote was shared many times on social media so we decided to bring it to reality by having "The Cacas" send greetings to all its fans.
Š MEDIAMONKS / CIRCUS MARKETING
Creative Team: Eunice SuĂĄrez, Paola Fortes, Alejandra JuĂĄrez. Audiovisual: Cecilia Mancera Accounting: Yaneth VelĂĄzquez, Israel Rojas.Â
Role: Creative lead and copywriter.
Role: Creative lead and copywriter.