THE HOUSE OF FLOWERS S1 🌷
Highlights from the creative campaign for SEASON 1
The House of Flowers was a Netflix original series & black comedy melodrama directed by Manolo Caro about a dysfunctional upper-class Mexican family full of secrets. The series has many to do with the LGBT community: a man who becomes a transgender, a bisexual son, and a lot of drag queens. So for the first time, Netflix joined the Pride Parade in Mexico City.​​​​​​Â
COMMUNITY BUILDING
We built a social community on Twitter, Instagram and Facebook. From the tone of voice for each channel to the ideas that were be posted on each of them. You can stalk the channels and ideas here:Â
 THIS IS NOT A TELENOVELA
Some of the cast members had previously participated in Mexican soap operas which made people think that the series was another one of them too. To prove them wrong, we made a real soap opera as if the House of Flowers would have been a real telenovela. We took all the cliches from one of the most iconic soap operas of the Mexican culture “La Rosa de Guadalupe” to make “La Rosa de la Virgin”, a prime-time soap opera.
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 PAULINA DE LA MORA'S CHALLENGE
Paulina de la Mora, the oldest daughter of the family, has a very particular way to talk: very slow, very funny but most of all very i-mi-ta-ble. It was so iconic that people started to upload videos in social media talking like her, imitating her accent. To react to the conversation on real time, we asked to the real Paulina (Cecilia Suarez) to record a video about her own challenge.
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© CIRCUS MARKETING
Creative Team: Eunice Suárez, Paola Fortes, Alejandra Juárez Audiovisual: Cecilia Mancera Accounting: Yaneth Velázquez Brand Manager: Aldo Carrillo
Role: Creative lead and writer.