THE FABULOUS PLAYLISTS 🕺🏻
Playlists to clean the house based on people's behavior
Nothing inspires cleanliness more than music. Fabuloso, the number one floor cleaning brand in Mexico, was looking to reach younger audiences and start changing the social stereotype that cleaning chores are not only for women. Instead of launching another TV commercial, we moved to Spotify to create hand-made curated playlists based on people's behavior and moods. The ingredients were there, we just prepared the salad.
PLAYLISTS.
Each playlist was about different behaviors people do when cleaning. It's hard to say which is my favorite but hope you can choose yours here.
Hard to Clean
Cleaning up your memory
Twerking and cleaning to the bottom
Headbanging and mopping
To scrape the flip flop
The best of "La Vanda"
Fast cleaning
HOW ABOUT LISTENING TO A "SONIDERO" INSTEAD OF JUST AN AUDIO AD?
To promote the Fabuloso Profile we created a "Sonidero". A Sonidero is very common in Mexico City, one person plays as a DJ mixing songs while others ask him to send greetings to his friends who are listening. In our case, we send greetings to all the people on Spotify that were listening to our playlists inviting them to join the cleaning party.
🎸 we become the most followed brand on Spotify Mexico 🇲🇽
© VMLY&R / RED FUSE MEXICO
Creative VP: Alejandro Villanueva // Creative Direction: Alejandra Juárez // Copywriting: Alfredo Basilio // Art Direction: Miriam Argüello // Accounting: Erwin Asaf, Alejandra Cruz // Project Management: Maite Lara // Media: Alicia Miranda