TRAP PARA TRAPEAR
The 1st MUSIC ALBUM CREATED TO SHOW HOW TO MOP
No matter what the brief is, there is a word that we tend to find in anyone lately: genZers. How could we talk about home cleaning chores to those who do not yet have this in mind? Well, we found that one of their favorite and most listened to genres of music (Trap) sounds the same as the activity we wanted them to do (mopping) "trapear" in Spanish. So we brought both universes together and launched a Trap music album to teach them how to mop with Fabuloso.
Like any artist, we released a video clip of the main single.
Also we launched the music album on streaming.
On Spotify, Apple Music, and Amazon Music we launched four trap songs that highlight the attributes of the product and the situations related to routines on how to mop.
Disinfected Heart: A song to cleanse a toxic relationship between viruses and bacteria.
Everything smells like you: A duet of cleaning ft. the delicious fragrance of Fabuloso.
I Feel Fabulous: An ode to mopping while listening to music.
And the main single “To’ clean”: A tutorial to learn how to mop step-by step
And what would be the best channel to make it bigger? YUP, TIKTOK & INFLUENCERS.
We share the steps of the choreography from the video to show genZers how to mop. We got +21 million views.
© VMLY&R / RED FUSE MEXICO
Creative VP: Alejandro Villanueva Creative Direction: Alejandra Juárez Copywriting: Alfredo Basilio, Fátima Quiroz, Gerardo Gutierrez Art Direction: Miguel Hernández, Miriam Argüello Accounting: Alejandra Cruz